How to Set a Great North Star Metric

Setting a good north star metric involves capturing how users obtain value from using a product, allowing teams to focus on delivering that value. 💡 A good north star metric should focus on the actions or behaviors that users take, rather than simple counts like user accounts or daily active users. 📈 A good north star metric should be measurable and quantitatively tracked, allowing teams to monitor their progress effectively. 🚀 "The north star metric shouldn't be a vanity metric vanity. Metrics are numbers that might tell you about your product's short-term performance but don't actually tell you much about its long-term success." 💡 A good northstar metric should express value, be measurable, and be actionable. 📊 Defining a threshold that users need to breach in order to get value from the product can be determined by analyzing historical data or customer behavior. 💡 Amplitude's northstar metric is the number of active users who have shared a chart that was consumed by at least two other people in the last seven days, representing their most valuable persona.