KPIs and Metrics for eCommerce | Evaluate Your eComm Performance

📈 The trajectory of the business growth and the lifetime value of each customer are key KPIs to evaluate the success of an eCommerce business. 📈 The trajectory of the business is determined by factors such as increasing revenue, predictable profit margins, and becoming more efficient over time. 💰 Understanding post marketing contribution margin is crucial for evaluating eCommerce performance and profitability. 📈 Understanding unit economics is crucial for evaluating the profitability of your eCommerce business. 💰 Understanding customer acquisition cost (CAC) is crucial for evaluating the effectiveness of marketing efforts in eCommerce. 💰 Understanding CAC breakdown by channel can help optimize marketing strategies and improve ROI for eCommerce businesses. 📊 Cohorts provide a more exact story than just looking at averages when analyzing customer retention and lifetime value. 📈 The average person is purchasing maybe 1.2 times in their first month, but within six months they've actually purchased almost double that, highlighting the importance of long-term customer behavior analysis in eCommerce. 🔍 Understanding customer lifetime orders and unit economics is crucial for evaluating eComm performance and LTV to CAC ratios.