Better User Research Through Surveys

🔍 Surveys can be a fantastic way to gather data if executed properly. 💬 Poorly worded survey questions can lead to unreliable responses, so it's important to group similar questions together and order them logically. 📊 Use balanced rating scales to increase the chance that survey results reflect participants' true beliefs. 📊 The key to a successful survey is keeping it simple and ensuring that the questions cover the objectives and required information.