UX Research: Asking The Right User Interview Questions

🤔 Using "how" questions or questions starting with "what, when, where, which, and who" can help participants think out loud without feeling pressured to give a quick answer. 💡 Asking open-ended questions allows for exploration of different angles and prevents missing out on valuable insights. 🔄 Asking questions in the opposite direction can reveal different perspectives and insights from interviewees. 👂 Follow up the question with something like: can you give me a specific example of how you reacted? We're looking for evidence here.