UX Research Methods: Wait, There's More to User Research Than Interviews and A/B Testing?

🔍 Eye tracking, ethnographic field studies, and A/B testing are essential in deeper service and product design efforts, especially in complex user situations. 📊 As a UX designer, it's important to develop a gut feeling for when to apply specific research methods based on the project and user needs. 📊 Interviews actually dig deeper and understand the whys of what we do direct feedback. 🔍 Participatory design and diary studies can provide valuable insights into user behavior and decision making, beyond just interviews and A/B testing. 📊 Using a variety of research methods can fill in the gaps and make the research more actionable.