What is UX Research? | Google UX Design Certificate

🔄 UX research is a continuous process that takes place before, during, and after the design phase, with foundational research being conducted before anything is designed. 💡 Foundational research in UX design helps define the problem to design a solution for and can reveal opportunities that the design team wouldn't have come up with. 🤝 Collaboration is a key quality for UX researchers, as it involves working with a range of people and personalities to reach goals. 📊 Conducting secondary research can provide valuable insights for UX designers and help them make a stronger case for their design choices. 🔢 Quantitative research focuses on numerical answers and is used to understand how many or how much, while qualitative research focuses on observations and is used to understand why or how something happened. 📊 Interviews are a research method used to collect in-depth information on people's opinions, thoughts, experiences, and feelings, and are usually conducted in person with open-ended questions. 💰 Conducting secondary research can save time and money for UX teams by utilizing existing credible studies on a topic. 💡 UX designers should focus on work that positively impacts users, even if it means abandoning a design they've invested time into due to the sunk cost fallacy.