How to be REALLY good at Surveys as a UX Researcher (lots of RESOURCES!)

📊 Surveys are a versatile UX research method that can get you everywhere if you are a UX research professional, but there is a lot of wisdom and sophistication in survey science that is often overlooked. 📊 The importance of sampling design in collecting high quality data for effective data analysis in survey science. 📊 Understanding variable and measurement design is crucial for effective survey creation and data collection in UX research. 📊 The challenge of converting qualitative survey responses into numeric values for data analysis can lead to misinterpretation of the actual meaning behind the numbers. 🤔 Designing measurement constructs is crucial to avoid collecting useless data in surveys. 🧠 "It's really easy to mess up even for very senior researchers" - the language and design of survey questions play a critical role in accurate measurement. 📊 Measurement design for shopper's trust over social media influencer's product recommendations can impact the results of a survey. 📊 You don't have to be a statistician or mathematician to master data analysis in survey science, thanks to modern tools and software.