How to create a measurable OKR when you're not launching

🔍 Not launching this quarter? You can still create meaningful OKRs by measuring success in a way that focuses the team on achieving the right outcome. 📚 Spotify's approach to launching their audiobook collection shows the importance of strategic timing and testing before competing with big players like Amazon. 📊 We want to know and validate that anything that we're doing is actually going to drive a real outcome, not just a list of things to release but measurable outcomes. 📈 Simple ways to measure success include tracking the average time it takes to find a book and the effort score of finding books, without overcomplicating the process. 💭 Instead of focusing on building features, focus on the outcome you're looking for, such as having customers recommend your product, and measure it with a confidence score rating. 💡 Building a feature is not about the feature itself, but about the outcome it will drive, so focus on the behavior and experience it will create. 💼 Driving behavior towards outcomes, not just getting work done, is crucial for businesses and teams to avoid stagnation and make a real impact.