Strategy vs OKR - How to set both (the easy way)

💡 OKRs are like bite-sized chunks of strategy, breaking it down into manageable quarterly objectives and key results. 📈 Key results are not your to-do list, but the impact you make - like increasing customer retention from X to Y, showing progress and improvement. 🎯 The core of the strategic model is the winning aspiration, keeping it simple is key. 🌍 Understanding the market, the customer, and the problems to be solved is essential for developing a successful strategy. 💼 The "jobs to be done" framework is crucial for product and SAS businesses to understand what problems their customers have and how their product can help solve them. 📊 Knowing our customer, their needs, and the problems we need to fix is crucial for structuring our action plan and strategy. 📈 OKRs involve defining objectives, key results, and activities to achieve the goal for the quarter, and then regularly checking in on progress. 🗺️ The key to setting objectives is tying them to a specific customer problem and mapping out the customer experience for the quarter.