The ultimate guide to OKRs | Christina Wodtke (Stanford)

Christina Wodtke emphasizes the importance of a healthy OKR cadence and how it fits with mission, vision, strategy, and roadmaps. 📈 OKRs create a cadence of progress, alignment, and a learning cycle that helps companies constantly get smarter and more effective. 💡 Focusing on what we should be doing now to get closer to our strategic goals is more important than just setting key results and measuring success. 🎯 OKRs can help companies achieve their mission by setting specific, measurable goals that align with the mission. 🤯 Companies without strategy are shocking, as strategy is a strongly held hypothesis about a way to win in the market and fulfill the vision. 💰 When setting key results, it's important to consider what specific objective you're trying to achieve and choose metrics that make the most sense for that objective, such as dollars for launching a new product. 🎯 Objectives should be motivating and meaningful, not too fluffy or boring, while key results should focus on outcomes rather than tasks. 🎨 Images are powerful because words are abstract and can lead to different interpretations, while images provide a clear visual representation.