Why the secret to success is setting the right goals | John Doerr | TED

"Objectives and Key Results" system, invented by Andy Grove, emphasizes the importance of execution over knowledge in achieving success. 🎯 "Many of us are setting goals wrong, and most of us are not setting goals at all." 💪 Jini Kim's success story shows that taking risks and seizing opportunities can lead to great achievements, even in challenging circumstances. 💡 A compelling sense of why can be the launchpad for our objectives, and objectives are a kind of vaccine against fuzzy thinking. 💡 Setting concrete and action-oriented goals is key to success, according to John Doerr. 📈 Good key results are specific, time-bound, aggressive but realistic, measurable, and verifiable, and are used for a higher purpose of collective commitment to truly stretch goals. 📈 Incrementally increasing the difficulty of key results can lead to greater success, as seen in Pichai's increasing user goals each year. 🌍 By measuring what really matters, we can hold governments accountable and transform information to get back on the right track.